For Producers
Kyle Einhorn, Vice President of Business Development
Viachem is unlike any specialty chemical or ingredient distributor you may have ever worked with in the past.
Global producers like BASF, AkzoNobel, Huntsman and Jungbunzlauer have already discovered that the distributor(s) that got them and their companies to where they are today may not be growing their market share where they need it to be tomorrow and beyond. Why is this? It’s because the competitive landscape is quickly changing, with growing competition coming from every corner of the globe.
The good news is that Viachem has developed the path to success in chemical and ingredient distribution by going against the grain of conventional wisdom. Its starts with Viachem’s unique sales process which is changing the way producers are achieving market success through distribution.
Like no other distributor, Viachem’s sales and marketing model complements your direct sales force, providing you with an additional optimized and transparent channel-to-market that can deliver measureable results quickly. With our proprietary up-front market-qualification research and cutting-edge sales methodology, Viachem focuses on selling your products everyday and using a proven inside- sales process and the latest technologies to capture those hard-to-reach Tier 2 and Tier 3 customers.
The end-result is Viachem delivers that key competitive advantage which rapidly expands your market share and delivers the strategic growth you expect from your channel to market partner.
What you can expect from Viachem:
- Comprehensive upfront market research and analysis uncovers new qualified Tier 2 and Tier 3 end-use customers.
→ What does this mean for you? With more than 14 million prospects in our database we can locate your ideal end-user, confirm them as a prospect and quickly expand your market reach.
- Complete transparency of end-use customers and prospects
→ What does this mean for you? In 15 minutes, you can see and understand what activity is taking place all over North America
- Maximized sales activity that focuses on selling your product every day
→ What does this mean for you? Viachem’s Technical Sales Specialists make 4,000 sales contacts every year. The average outside sales person can make fewer than 800 contacts. That’s Viachem’s selling power working for you
- Viachem’s degreed Technical Sales Specialists are adept at talking with technical as well as procurement managers
→ What does this mean for you? Viachem can talk the “Chemistry Talk” required to effectively navigate your specialty products through customers’ buying procedures
- Established systems and processes for sales and sampling follow-through
→ What does this mean for you? No opportunities get missed or fall through the cracks
- Consistent North America coverage
→ What does this mean for you? There are no “white spaces” anywhere in your territory maps. You have complete market penetration and customer retention
- Easy-to-manage relationship with a single point of contact
→ What does this mean for you? You can reduce your travel time and cost while Viachem manages and grows your Tier 2 and 3 specialty business. You and your team focus on your strategic direct accounts
Viachem has partnered with a number of the fastest-growing chemical and ingredient companies who not only see innovation before it becomes obvious to the market, but also have the courage to pursue that innovation ahead of the competition and act on it by partnering with Viachem.
Call us today and become part of our expanding team and get Viachem’s “Bullet-Proof” channel to market strategy working for you.
