Viachem Management


Michael Efting
President and Founder



Mike Efting’s innovation and leadership have yielded a solid track record of results.

A senior executive in the chemical industry for more than 20 years, Efting’s sales strategies and leadership resulted in record growth for Univar (formally Van Waters & Rogers) and its producer suppliers. Efting developed business strategies and sales processes designed to expand sales and grow market share for major chemical producers like Dow Chemical, Church & Dwight, DuPont and Monsanto Chemical Companies to name a few.

In 1998 Efting foresaw the inevitable change that technology would bring the chemical distribution supply and demand chain. He acquired funding from Univar and founded ChemPoint.com. With the start-up Efting presented a new, efficient distribution model to producers of specialty chemicals and leveraged technology to streamline and automate sales, distribution and marketing. Building on Efting’s vision Chempoint.com has experienced significant growth and successfully proved the effectiveness of the producer-centric, inside sales model. Viachem takes the best from ChemPoint.com and improves on many of these processes while adding new innovations in CRM, sales and marketing.

After founding Chempoint.com, Efting was recruited to develop and run the global mining industry’s eMarketplace, Quadrem. As Quadrem’s first employee and founding CEO in November 2000, with $130 million of investment capital, Efting was tasked to develop a new global technology services business -- what is now the most successful and only global eMarketplace. In a competitive space where few start-ups survived, Efting led Quadrem to become a profitable company charting year-over-year growth in the double digits for five consecutive years. Additionally, Quadrem expanded to serve other industries with new customer wins such as Nestle, Schlumberger, and Renault Automobile.

Efting has held audience with foreign ministers such as the Minister of Mining in Peru, the Chilean Internal Revenue Service, the Netherlands Government and the Australian Trade Commission. There are several key political issues Efting has worked to resolve. Examples include addressing the legal electronic invoice requirements in South America that until recently required paper copies, and working with the Peruvian government to make sure its important small business base of suppliers were not disenfranchised in the process of automating the supply/demand chain. In Africa, Black Empowerment is of paramount importance and using b2b to improve business opportunities for small local suppliers is key. Additionally, Quadrem ramped up transactions in Uzbekistan, and there were a number of unique government requirements for doing business in that region.

Efting has spoken at many forums and industry groups about e-commerce, sales and business innovation. Efting is a resource for global print media and has made radio and TV appearances. Examples include speaking in Davos, Switzerland at The World Economic Forum in 2000 and 2001 and achieving recognition in the Supply and Demand Chain Executive 100, the InfoWorld 100, and write-ups in The New York Times and Washington Post as well as several international publications.

Efting is a member of the Board of Directors of Feldav Inc (www.feldav.com).

Larry Davis
Vice President, Sales

Larry Davis is a seasoned sales executive with 12 years of experience, 10 of which were spent at one of the largest chemical distribution companies in the country.

Before joining Viachem, Davis was a District Manager for Univar USA.  He was responsible for managing the sales, marketing, operations and administration for three Univar USA distribution facilities.  Within three years, Davis increased sales by several million dollars and net operating profits by more than 230 percent.

At Univar, Davis was primarily working with suppliers and customers in the Food Processing, Nutraceutical/Pharmaceutical, and Compounding and Mining industries.

Kyle Einhorn
Vice President, Business Development



As Vice President of Business Development, Kyle Einhorn is a key member of the Viachem leadership team.  His wealth of experience in international sales and marketing,  and his ability to serve as a conduit between functions as diverse as research and development and customer service, will be key components in the continued rapid growth and success of the company.

Prior to relocating to Texas, Kyle worked for Brenntag, where, as Sales Manager, he was responsible for the effectiveness and results of a team of Sales Account Managers and more than $30 million in annual sales of chemicals used in the manufacture of food, pharmaceutical, personal care and industrial products. 

During his career, Kyle has been personally charged with developing strategies for launching new products in new markets and for developing new business opportunities.  His proven ability to get results, combined with his enthusiasm and ability to foster success in others through leadership, has been rewarded throughout his career with increasing responsibilities.  He has personally been responsible for multi-million dollar contracts and partnership agreements with Fortune 500 companies in the U.S., Canada, China, the U.K., India and Malaysia, which have greatly benefited all parties involved.

Kyle completed his education in 1989 at Sir Sanford Fleming College in Lindsay, Ontario, where he received a degree in Environmental Science.

He currently is based in Viachem’s Plano, Texas headquarters, where he is responsible for developing strategies to benefit new suppliers and for building key relationships with customers.  His expertise also is a great source of guidance for the executive team and the entire staff at Viachem.



Mr. Russell Newell
Vice President of Finance



Russell Newell joined Viachem in July 2008 and is an integral part of the senior leadership team. Mr. Newell brings more than 18 years of hands-on experience to Viachem with a background that includes a strong focus in financial planning, analysis, budgeting, forecasting, and strategic planning.

Prior to joining Viachem, Mr. Newell was the Regional Finance Director at ARAMARK with annual revenues topping $200 million. In this capacity, he was responsible for analyzing potential investments, analyzing acquisitions/divestures pertaining to the financial objectives of business units,    and providing advice to regional and business unit management on existing business, forecast and budget, and monthly operating results.  In addition, Mr. Newell has held senior leadership positions with AT&T Broadband/Comcast, Citizens Communications, J. Ray McDermott, Inc., and Arthur Andersen & Co.

Ms. Angela Colsten
Office Manager




Angela Colsten brings extensive experience in marketing, sales, operations and general office administration processes. Ms. Colstens’ key areas of expertise are: change management, database development, operational and tactical expertise, training and twelve years experience in the chemical distribution industry.

Prior to joining Viachem LTD., Ms. Colsten worked at MGT of America, Inc. a national management research and consulting firm.  During her career at MGT, Ms. Colsten applied her analytical and communication skills to various projects, including those in strategic planning, performance measurement and management, business process, process analyses, facilitation, and training.

Until 2001 she served as the Branch Administrative Manager of Univar USA, Inc. the largest chemical distributor in the United States.